Your Story is Being Told Everywhere
Your Story is Being Told Everywhere
Use Messaging Attribution to Find Your Winning Story.
Troupe is your central hub that uses powerful AI analysis to evaluate messaging performance, pinpoint what converts and drives deals, and shows you the revenue impact.
- •Compiles and analyzes messaging alignment and effectiveness
- •Looks across all touchpoints and content, at every stage
- •Surfaces what needs attention and recommends actions
- •Replaces opinions with measurable data and trackable KPIs
Messaging Becomes Your Most Efficient Growth Lever
Because your messaging is used across your go-to-market efforts, lifting its success is a force multiplier.
Convert
Find which messages improve conversions at every stage of the buyer’s journey.
De-Risk
Reduce sales cycle length, competitive losses, pushed or stalled deals, and churn.
Optimize
Get more ROI out of your GTM investments and teams by scaling what's most effective.
Win
Use data on top-performing messaging and sales storytellers to improve win rates.
Connecting Your Messaging Plan, Execution, and Outcomes
Troupe brings together three critical inputs: Your intended messaging plan, what is actually communicated, and the pipeline and revenue outcomes. This is a ‘virtuous cycle’ where real data informs your storytelling choices that show up in marketing investments, sales interactions, demos, execution and coaching, and customer communication.
What you want to say
Troupe is the central home for your organization’s messaging plan, where it’s searchable and version controlled. Troupe is highly configurable when it comes to setting up your messaging framework, such as adding multiple products, business lines, persona types, use cases, and more.
What is actually said
Troupe measures adoption and alignment by ingesting and comparing your real-world content and interactions to your messaging plan. We integrate read-only with wherever you keep your content assets and your call transcription tool(s).
What the outcomes show
Troupe is constantly linking your messaging plan and actual execution to data on objections, pipeline movement, win rates, and revenue results. We read data from your CRM system and show you what’s lifting, dragging, and emerging.
Coordinate Story Performance Across Go-To-Market
Troupe is your command center for analyzing and aligning messaging across all GTM functions — helping you drive consistency, confidence, and conversion.
Marketing
With the power of AI to measure messaging performance across the full journey, Marketing leaders and Product Marketing move from guesswork to data-backed clarity that demonstrates ROI. Use that evidence to improve alignment, testing, adoption, conversions, and win rate.
Plus: Get a defensible number for how messaging contributes to pipeline and revenue.
Revenue and Sales
CROs, sales managers, RevOps, and sales enablement pinpoint the messages and content that remove deal friction and improve wins. Sharpen stage- and persona-specific messaging. See where messaging can help specific deals at risk, unblock objections, velocity, win rates, and upskilling of reps.
Product
Track how product messaging is used in the field, what's landing with prospects vs. existing customers, and where it needs improvement — with insights drawn from calls, content, and pipeline data. Monitor new feature messaging, sentiment, and objection handling.
Customer Success
Ensure you align post-sale messaging with the rest of the GTM org — while also knowing where the story needs to vary in a way that matters to customers. Distinguish customer vs. prospect messaging patterns when it comes to objections, sentiment, and which messages convert and win.
Highlighted Features
Where Can Troupe Help You?
Troupe analyzes real market signals and surfaces the data and recommendations to refine, execute, and scale-up your story – increasing the ROI on all go-to-market efforts.
Discover
You'll see AI-generated Insights the moment you log in that reveal where your messaging is working best – even if it's gone ‘rogue.’ Set up Watchlists to track specific messages, teams, and goals.
Adopt & Align
Show the evidence that builds confidence in messaging and content, so teams are consistent and effective. Close gaps in training and enablement faster. Hone in on objections and at-risk deals.
Adjust & Amplify
Use messaging metrics to adjust campaigns, content, and sales strategies as you respond to market and buyer signals sooner. Optimize messaging for deal types, sales segments, sales stage, and personas.
"Today, we invest millions in paid ads, content, people & gobs of tools, yet with all of that… We still cannot actually measure whether what we're saying is working, or if it's even being used. Troupe is a game changer."
Frequently asked questions
- What does Troupe measure?
- Is Troupe just for Marketing? Who uses it?
- How is Troupe making decisions about messaging alignment?
- How does Troupe get all the content it analyzes? Do I have to manually upload anything? Also, can Troupe help me create content?
- How does Troupe differ from using my own LLM?
- How exactly does Troupe use AI?
- There are a lot of Marketing and Sales tools out there, such as transcription tools, sales enablement, conversational intelligence, and competitive intelligence. What can I get from Troupe that I can't get from these other solutions?
- Other tools tell me which assets or campaigns link to deals. How is Troupe different?
- We just refreshed our messaging and want to roll it out. How quickly can Troupe show if it's working?
- What is a Messaging Watchlist in Troupe?
- Does Troupe mingle my company's data with other company's data for training purposes?
- How does Troupe track Objections and which responses are effective?
- What is Troupe's pricing? How much does it cost?
- Why is it called Troupe?
- Is Troupe SOC2 certified?
- We just went through a messaging refresh — how quickly can Troupe show if it's working?
- What is a Messaging Watchlist in Troupe?
- How does Troupe track objections and rep responses?