Your Story is Being Told Everywhere
Your Story is Being Told Everywhere
Messaging Attribution to Make Sure Your Story is Working.
Troupe is your central hub that uses powerful AI analysis and co-piloting help to evaluate messaging performance, navigate your messaging, and pinpoint what converts and drives deals.
- •Compiles and analyzes messaging alignment and sales effectiveness
- •Looks across all touchpoints and content, at every stage
- •Surfaces new ideas, what needs attention, and recommends action
- •Replaces opinions with measurable data and trackable KPIs
Pinpoint and Scale-Up Your Most-Winning Story
Where Can Troupe Help You?
At every stage of your messaging development, execution, and evolution, Troupe is there to make a positive impact.
Discover
You’ll see AI-generated Insights the moment you log in that reveal where your messaging is working best – even if it’s gone ‘rogue.’ Set up Watchlists to track specific messages, teams, and goals.
Adopt & Align
Show the evidence that builds confidence in messaging and content, so teams are consistent and effective. Close gaps in training and enablement faster. Hone in on objections and at-risk deals.
Adjust & Amplify
Use messaging metrics to adjust and scale-up campaigns, content, and sales strategies as you respond to market and buyer signals sooner. Optimize messaging for deal types, sales stage, and personas.
Who we help
Coordinate Story Performance Across Go-To-Market
Troupe is your command center for analyzing and aligning messaging across all GTM functions — helping you drive consistency, confidence, and conversion.
Marketing
With the power of AI to measure messaging performance across the full journey, move beyond guesswork to data-backed decisions that increase engagement, conversions, and revenue. Drive stronger alignment and discovery across GTM stakeholders.
Revenue and Sales
CROs and sales enablement pinpoint the messages and content that remove friction and improve wins. Scale-up what works, increase knowledge, and execute with confidence.
Product
Track how product messaging is used in the field, what's landing with buyers, and where it needs improvement — with insights drawn from calls, content, and pipeline data.
Customer Success
Ensure you align post-sale messaging with the rest of the GTM org — keeping the story value-focused throughout the customer lifecycle to build trust and ensure retention.
"Today, we invest millions in paid ads, content, people & gobs of tools, yet with all of that… We still cannot actually measure whether what we're saying is working, or if it's even being used. Troupe is a game changer."
Benefits
Effective messaging improves conversions at every stage of the journey.
Reduce sales cycle length, competitive losses, and pushed deals.
Get more ROI out of your GTM investments and teams.
Monitor and improve win rates by scaling what works best.
Frequently asked questions
- What does Troupe measure?
- Is Troupe just for Marketing? Who uses it?
- How is Troupe making decisions about messaging alignment?
- How does Troupe get all the content it analyzes? Do I have to manually upload anything? Also, can Troupe help me create content?
- How does Troupe differ from using my own LLM?
- How exactly does Troupe use AI?
- There are a lot of Marketing and Sales tools out there, such as transcription tools, sales enablement, conversational intelligence, and competitive intelligence. What can I get from Troupe that I can't get from these other solutions?
- Other tools tell me which assets or campaigns link to deals. How is Troupe different?
- Is Troupe SOC2 certified?
- Does Troupe mingle my company's data with other company's data for training purposes?
- What is Troupe's pricing? How much does it cost?
- Why is it called Troupe?