Every company has a story — and messages to tell it. That story is told repeatedly, and often variably, across content, social posts, videos, conversations, demos, podcasts, emails. It’s impossible for humans to monitor and analyze all those instances that deliver your message and then try to make sense of it. That’s where Troupe comes in.

Troupe was founded in 2024 by marketing leaders and product marketing specialists with a vision to improve the impact of storytelling. Using the power of AI, Troupe does the heavy lifting by processing all of your assets and interactions to score messaging alignment, reveal opportunities for further exploration, and measure messaging influence on pipeline and revenue.

You now have objective, transparent data to bring Marketing, Revenue Teams, Customer Success, and Product together for an understanding of how well your story is performing in the market. From there, we guide you to the actions needed to keep your storytelling working in your favor.