About Us
Empowering organizations to say the right thing to the market.
"Is this new messaging working better?" "Where are we inconsistent?" "Is it being adopted as quickly as we hope?" Troupe gives you an easy and centralized way to connect your desired story and messaging to all the ways it's actually being told — and how that's influencing buyer journey conversions and revenue outcomes.
Our mission
Your story may be just as important as what you're selling, if not more. You invest time, money, and resources into crafting and activating your story.
But: Questions persist about your story's adoption, consistency, and ultimate impact. What's missing is data over opinions.
Troupe uses AI to continuously ingest and analyze your assets and new interactions (including AI-generated content), compare it to your current story and messaging guide, and show what's aligned and influencing the sales pipeline. This data helps bring together your troupe: Marketing, Revenue Teams, Customer Success, and Product teams to execute a high-performing go-to-market story.
