Your seat for timely marketing and GTM thought leadership, 'hot takes', practical messaging advice, Troupe news and events, and stories from our partners, customers, and colleagues.
What happens when you apply a behavioral change model to content strategy? Scott Stransky, founder and content lead at Thrū Content, talks about messaging for roles and readiness in this recap of Troupe's Said Differently episode.
Getting focused on your messaging strategy should be a key part of any Sales Kickoff (SKO) or Company-wide Kickoff (CKO) agenda. But it can't end there!
Earned media and PR strategy must be given strong consideration and strategy to help drive visibility in AI-based answer engines. PR leader Evan Boyer talks game planning.
To know if your messaging is helping drive revenue, you need to measure it. There are three requirements that come together to measure messaging: intended messaging, actual messaging, and results.
CMOs are accountable to grow pipeline in a market where narrative clarity is harder, channels are noisier, AI is accelerating message proliferation, and budgets are under a microscope. A strong go-to-market story is your connective revenue thread in 2026.
When it's time to plot your product or feature launch, this conversation covers everything from defining your launch matrix to measuring messaging adoption and knowing when to stay quiet about competitors.
What causes Sales and Marketing to get out-of-step on the message that is delivered to the market? And what problems does that cause for the business? In this episode of Said Differently, Scott Heimgartner -- who is a long-time, in-house B2B tech product marketing leader and later a principal consultant for Liberis Consulting -- joins us to talk about why trust is one of the major root causes of this misalignment, how Product Marketing can bring these GTM teams to a more unified storytelling place.
Rogue messaging can hurt your brand or reveal breakthrough ideas. Understand why it's important to detect, measure, and act on off-script messaging — and how Troupe helps GTM leaders turn inconsistency into a competitive advantage.
It has long been a challenge to determine exactly what metrics Product Marketing should "own." In this episode of Said Differently, Pendo co-founder and CEO/founder of the 24 and Up startup studio Eric Boduch shares his perspectives on how the measurement of Product Marketing is maturing -- and this means only good things for their path to CMO seats.
In this episode of Said Differently, we welcome former Chief Marketing Officer of Visier and Pendo, Jake Sorofman, to talk about the critical importance of successful messaging and why the C-suite, especially the CEO, should care deeply about this.
Launching new messaging is one of the most critical GTM moments — but also one of the hardest to measure. Learn about ways marketing and sales leaders can better track adoption, iterate quickly, and ensure your new message story drives revenue impact and ROI. Solutions like Troupe help with this.
Top-down messaging decisions often get influenced more by opinions rather than evidence. Learn how leadership and C-suite teams can replace bias with data, measure message effectiveness, and align GTM teams around stories that truly drive revenue, using solutions like Troupe.