Storytelling Points of View

SAID DIFFERENTLY Ep.20: Does Your Messaging Need to Ship as Fast as Your Product?

Now that AI coding help is speeding product release cycles, it can be hard for Go-to-Market Teams to keep up. How often should we refresh messaging? In this episode of Troupe's B2B storytelling podcast Said Differently, guests Michele Nieberding, Head of PMM at Optiversal, and Tamara Grominsky, Founder of PMM Camp bring their product marketing expertise to bear on how to best navigate this challenge.

Gartner Ramps-Up Focus on Product Marketing and Messaging Strategy: Troupe’s POV

Troupe advisor applauds Gartner's ramped-up research coverage of the product marketing role and its related ownership of messaging strategy.

eBook: Closing the B2B Messaging ROI Gap

How to use AI to connect your go-to-market story to revenue outcomes, so you can prove and improve impact. Covers modern messaging KPIs/OKRs and best approaches to replace opinions with quality data.

Why a General AI Chatbot Can't Prove Your Messaging Drives Revenue

Why uploading transcripts and adding prompts to a general LLM isn't the same as true, continuous messaging attribution and ROI intelligence.

How Troupe Tackles Messaging ROI: A Story in 7 Images

Messaging Alignment: A Missing Revenue Metric

Why messaging alignment across the GTM org is a revenue-predicting metric and how Troupe's AI measures it.

Watchlists are Here: See Messaging Performance Over Time

You launched your messaging... how's that going? Now you can set up Watchlists to monitor specific message adoption, deal presence, and team usage over time.

What Product Marketing Leadership Looks Like in 2026

The Product Marketing Alliance's report on PMM leadership emphasizes the importance of measuring impact as a key path to strategic recognition.

Product News: You Have Winning Messages. Now You Can Find Them.

Troupe introduces a new way to see message lift, meaning whether a message's presence in sales interactions and content is associated with a higher chance of winning.

SAID DIFFERENTLY: Ep. 14: You Don't Hate Slides. You Hate Bad Storytelling

It's a true challenge to convert your messaging guide and go-to-market story into a slide deck that converts sales conversations. It's the hot topic in this episode with GhostRanch Communications' founder Mikey Mioduski.

SAID DIFFERENTLY Ep.13: Role-Based Storytelling in a Funnel-Focused World

What happens when you apply a behavioral change model to content strategy? Scott Stransky, founder and content lead at Thrū Content, talks about messaging for roles and readiness in this recap of Troupe's Said Differently episode.

Sales Kickoffs: The Perfect Time to Reset Your Messaging Focus

Getting focused on your messaging strategy should be a key part of any Sales Kickoff (SKO) or Company-wide Kickoff (CKO) agenda. But it can't end there!

SAID DIFFERENTLY Ep.8: Earned Media's Outsized Role in the AEO/GEO Era

Earned media and PR strategy must be given strong consideration and strategy to help drive visibility in AI-based answer engines. PR leader Evan Boyer talks game planning.

Three Elements Needed for Messaging Success Measurement

To know if your messaging is helping drive revenue, you need to measure it. There are three requirements that come together to measure messaging: intended messaging, actual messaging, and results.

CMOs Can’t Afford a Weak GTM Story in 2026

CMOs are accountable to grow pipeline in a market where narrative clarity is harder, channels are noisier, AI is accelerating message proliferation, and budgets are under a microscope. A strong go-to-market story is your connective revenue thread in 2026.

SAID DIFFERENTLY Ep.4: Building Product Launch Stories That Stick

When it's time to plot your product or feature launch, this conversation covers everything from defining your launch matrix to measuring messaging adoption and knowing when to stay quiet about competitors.

SAID DIFFERENTLY Ep.3: Do We Trust The Message? Aligning Sales and Marketing

What causes Sales and Marketing to get out-of-step on the message that is delivered to the market? And what problems does that cause for the business? In this episode of Said Differently, Scott Heimgartner -- who is a long-time, in-house B2B tech product marketing leader and later a principal consultant for Liberis Consulting -- joins us to talk about why trust is one of the major root causes of this misalignment, how Product Marketing can bring these GTM teams to a more unified storytelling place.

Rogue Messaging: Hidden Risk or Untapped Opportunity?

Rogue messaging can hurt your brand or reveal breakthrough ideas. Understand why it's important to detect, measure, and act on off-script messaging — and how Troupe helps GTM leaders turn inconsistency into a competitive advantage.

SAID DIFFERENTLY Ep.2: Is Product Marketing Ready to be Measured?

It has long been a challenge to determine exactly what metrics Product Marketing should "own." In this episode of Said Differently, Pendo co-founder and CEO/founder of the 24 and Up startup studio Eric Boduch shares his perspectives on how the measurement of Product Marketing is maturing -- and this means only good things for their path to CMO seats.

SAID DIFFERENTLY Ep.1: The CEO's Stake In Messaging Success

In this episode of Said Differently, we welcome former Chief Marketing Officer of Visier and Pendo, Jake Sorofman, to talk about the critical importance of successful messaging and why the C-suite, especially the CEO, should care deeply about this.

Why New Messaging Falters — And How to Make it Succeed

Launching new messaging is one of the most critical GTM moments — but also one of the hardest to measure. Learn about ways marketing and sales leaders can better track adoption, iterate quickly, and ensure your new message story drives revenue impact and ROI. Solutions like Troupe help with this.

The C-Suite Dilemma: Messaging That’s Driven by Opinion vs. Data

Top-down messaging decisions often get influenced more by opinions rather than evidence. Learn how leadership and C-suite teams can replace bias with data, measure message effectiveness, and align GTM teams around stories that truly drive revenue, using solutions like Troupe.