How It Works
The Power of AI to Analyze Your Messaging
Troupe uses the power of AI to analyze how your messaging is performing "in the wild" – by connecting the dots between the story you think you should be telling, how well it's being told, and what's most impactful on revenue growth.
Centralize Your Messaging Guide
Maintain a transparent source of truth for your desired messaging that's query-ready and version controlled. Troupe is 100% flexible to let you build or migrate your messaging documents with the help of our AI assistant.
Connect Your Assets and Interactions
Our AI calculates how well your content and interactions (calls, emails) align to your messaging guide. We directly integrate with content systems, sales enablement, call transcripts, and marketing and CRM systems.
Link Your CRM to See Pipeline Impact
With read-only ingestion from your CRM system, Troupe measures and highlights how well messaging and assets are performing in stage-to-stage conversions and wins – at both the rep and account level.
Key Capabilities
Spot and Prioritize Opportunities
Playwright AI Assistant
Helps maintain your messaging, answers questions, and recommends message usage.
Unlimited Scale
Analyze 100% of transcripts, marketing and sales emails, and content generated across GTM team members.
Easy Reporting Dashboard
Provides KPI status, tracks trends, and surfaces what may need attention now.
Performance Drill-downs
Messaging performance drill-downs on individual assets, reps, accounts, and deals in the pipeline to prioritize focus areas.
Science Meets the Art of Storytelling
Say goodbye to vanity metrics, opinions, and anecdotes as the drivers of messaging and content decisions. In Troupe, we give you KPIs that help you combine the science with the art of storytelling, so you can hone your GTM script and playbook.
- Messaging Alignment Scores
By rep, by account, by asset, and by each message point - Messaging Alignment Compared to Competitors
Overall and by each message point - Messaging Sentiment Scores
By rep, by deals and by each message point - Association of Messaging Alignment to Pipeline Value
By rep, by account, and by asset - Frequency of Use
For each messaging point - Messages and Assets Present
When an opportunity advances to the next sales stage
Integrations
Seamless and Secure Connections
Troupe delivers insights and value in days, not weeks or months. We’re ready to ‘white glove’ your experience!
Wide Range of Connections
Connect directly to your systems that generate and store content assets, external-facing emails, call transcripts, and sales pipeline data.
Read-Only Security
We establish read-only integrations, so we're never making changes to your source systems.
SOC2 Type 2 Certified
We're SOC2 Type 2 certified for your security confidence.
