Track Every Go-to-Market Message.
Win more Deals.
You invest a lot to bring your story to the market, but is it working the best it can?
Troupe is your central hub for measuring, testing, optimizing, and scaling up effective messaging at each touchpoint and stage of the buyer journey. Once you know what's working well, you see where to improve alignment to capture more revenue.
Advanced AI for Messaging Success Attribution
Troupe uses a multi-faceted AI approach to analyze how your messaging āin the wildā is impacting revenue. Troupe connects the dots between the story you think you should be telling, how well itās being told, and whatās most impactful on revenue growth.
Centralize Your Messaging Guide
Maintain a transparent source of truth for your desired messaging that's query-ready and version controlled. Troupe is 100% flexible to let you build or migrate your messaging documents with the help of our AI assistant.
Beyond Basic LLM Prompts: Troupeās Robust Features for Achieving Messaging Success
Messaging Signals You Can Act On
Troupeās AI surfaces statistically significant patterns that show where your messaging advances pipeline and where it doesnāt. It quantifies the potential revenue at stake and recommends actions.
Watchlists
Great for goal setting: Build watchlists that track messaging pipeline metrics, alignment, and adoption over a time period. Specify the messages, deal types, and teams you want to include in each watchlist.
Highest & Lowest Performing Messages
View a real-time summary of which messages in your guide are lifting sales win rates and which are hurting it, based on meaningful data samples, not just gut-feel or one-offs.
Top Sales Storytellers
See which reps are strongest in converting deals and the messages behind those wins. This helps you know what can be replicated based on success and where to focus re-training and coaching.
Un-Block More Objections
Objections from every interaction are automatically categorized by theme and severity, so you see in aggregate where and which messages have been successful in unblocking those objections.
De-Risk Deals
Get a snapshot of open deals that lack high-performing messages or have unaddressed objections, so you can act sooner. See how much revenue may be on the line and get deal-level recommendations on what to address.
The Data Youāve Been Missing to Guide Your Narrative Decisions
Troupe isnāt just closing your messaging and storytelling blind spots. Our AI gives you guidance on what to do with that new information.
Where to Update Your Messaging Plan
When thereās evidence you should revisit an element or group of elements in your messaging guide, based on high or low performance.
When a āRogueā Message Should be in the Narrative
Message variations and emerging messages not in your current guide will be called out when successful. You decide whether to formalize them.
Where to Focus Content, Sales Training, and Coaching
Prioritize where you have low adoption and alignment around high-performing messaging items, so you can scale up relevant usage across GTM teams.
Tailor Messaging for Prospects vs. Customers
Get guidance on where messaging performance differs for new business deals vs. to your existing customers, so you can optimize narratives and execution.
Science Meets the Art of GTM Storytelling: Messaging KPIs
Say goodbye to vanity metrics, opinions, and anecdotes informing your messaging, sales conversation, and content decisions. With Troupe, everyone has the data to help deliver a revenue-maximizing script and playbook.
- Messaging Alignment Scores
By rep, by deal and account, by asset, and compared to competitors - Frequency of Use
For each message point - Messaging Sentiment Scores
By rep, by deals and by each message point - Objection-Handling Winning Patterns
Objection responses that move interest and deals forward - Highest-Converting Messages
Within your pipeline, which are converting by stage - Most-Winning Messages
Which messages are lifting or lowering win rates
Seamless and Secure Connections
Troupe delivers insights and value in days, not weeks or months. Weāre ready to āwhite gloveā your experience!
Wide Range of Connections
Connect directly to your systems that generate and store content assets, external-facing emails, call transcripts, and sales pipeline data.
Read-Only Security
We establish read-only integrations, so we're never making changes to your source systems.
SOC2 Type 2 Certified
We're SOC2 Type 2 certified and penetration tested for your security confidence.
Let us know which systems and sources you use, and we'll work to make this as easy as possible to get started!