Head of GTM Story (Strategic Product Marketing)

Who We Are

Every company has a story – but are they telling it in the best way that drives revenue? With Troupe, our customers measure and act on messaging insights across all content, calls, and emails. We use AI to analyze how well your messaging aligns, how it performs against your revenue and business goals, and how to improve outcomes. Our platform provides the data needed to align Marketing, Revenue Teams, Customer Success, and Product teams around a story everyone can be confident about.

Founded in 2024 and with our product launched in early 2025, Troupe is committed to helping organizations communicate more effectively and drive better results through data vs. opinion. We are SOC2 Type 2 certified, ensuring data is secure and protected.

The Future We’re Building

Your Impact:

• Imagine if you had to do your job with no data, no tool, no visibility into performance, and no support. This is what marketing teams and their GTM stakeholders experience daily when it comes to quantifying the execution of their intended go-to-market story and messaging. They have to operate in the blind. Nowhere else in the modern organization is this the case, yet it sits at the center of any company’s go-to-market motion. And in most cases, it’s the difference between winning and losing. It’s time to change this, so let’s fix it together.
• Our Vision: To empower every organization and its people with the ability to confidently say the right thing and to prove its influence on revenue. Today, it means we’re building the first-ever AI go-to-market story tool. Tomorrow, it means we’re building the first-ever AI go-to-market intelligence layer.

What You’ll Work On:

Troupe’s Head of GTM Story is a senior positioning and product marketing role – responsible for effectively communicating Troupe’s vision and value to the market at large, as well as to customers and partners, to grow our pipeline and ultimately our revenue. While this is not a quota-carrying sales role, our Story Success Evangelist must ensure Troupe is not “the cobbler that has no shoes” – and in fact iterates and executes our own story with high impact and results.

• Refine, communicate, and distribute Troupe’s story across multiple channels to educate the market on a new solution paradigm, including but not limited to event presentations, podcasts, webinars, media opportunities, and in sales cycles
• Refine persona-based value messaging to increase conversions and win rates in our own sales process
• Differentiate Troupe from alternative approaches, tools, or the maintenance of status quo
• Assist our delivery teams in ensuring successful customer and partner adoption, usage, feedback, and expansion by learning from them and helping them discover and quantify value and ROI
• Provide appropriate input to the Product team to help shape roadmap prioritization decisions

You will be measured on the growth of: an engaged audience with Troupe, share of voice and “findability” via SEO and AEO/GEO, top-of-funnel growth, and conversion and win rates.

Who You’ll Work With and Where:

• You will report to the CEO, and be a strong collaborator with our Head of Product and our sales efforts.
• This role will be different from our future hiring of a marketing leader. Troupe is placing priority on this hiring decision given our lifecycle stage.
• Troupe is co-located in Raleigh, NC and Pittsburgh, PA – but we are open to a remote team member with the right qualifications and with willingness for the occasional travel to one of our offices.

Who You Are:

• A persuasive and ambitious storyteller – both verbal and written.
• Passionate about collecting and using data to help drive decision making.
• Scrappy, innovative, and resilient - ready to rise to the demands of an early-stage company. environment where resources are still limited but future opportunity is wide open.
• Excited about being part of a growth story as an early hire and in bringing an innovative solution to the market

The Qualifications You Bring:

• At least 10 years in a senior B2B marketing leadership role, particularly with a background in product and/or content marketing
• Proven examples of evangelism success in bringing a new product or new messages to market that translates into revenue achievement
• Experience with early stage firms, anything from pre-seed funded through Series C
• Experience that includes closely collaborating with sales teams, sales enablement, and business development/partnership team stakeholders – not just internally, but so that you understand the challenges of our ICP and buyer personas