Product Update: See and Act on the Revenue at Stake from Messaging Insights
Troupe delivers new features that make it easy to know what's happening with messaging, how much revenue is potentially impacted, recommendations on how to act on it, and making that data accessible across your org.
We've had a busy past few months at Troupe as we've rapidly accelerated enhancements to help you know your Messaging's performance when it comes to revenue influence.
Troupe customers now get automatically surfaced findings from our AI that tell you:
- What's new and notable in messaging usage patterns that you should pay attention to
- What's the revenue opportunity (or risk) connected to that pattern
- What are recommended actions you may consider taking for each finding
You can find these insights on your Troupe home page, and we bucket our findings into Opportunity, Vulnerability, and Gap categories. We can also send the insights via Slack.
Here are three features we're highlighting related to those capabilities:
Visibility into Messaging Impact on Revenue
You now better understand the revenue that is at stake when certain messages are used vs. others. We include this data in patterns we find, such as when comparing messaging variations that are used or when comparing the presence vs. absence of key messages. (Example from demo data shown below)
You can drill-down to see detailed evidence behind these revenue findings, to see which deals in your open pipeline are included in this messaging pattern.
Recommended Actions on Messaging Metrics
Once you know which messages are lifting your stage-to-stage conversion rates and/or win rates, you can take meaningful action. Our AI gives you coaching advice alongside the evidence and context. From there, you can make the adjustments at a tactical level, such as in sales training/coaching, messaging plan updates, content adjustments, and campaign themes. (Example from demo data shown below)
Share the Messaging Analysis Data With Others
No more 'battle of messaging opinions.' Use the messaging and related deal proof you get in Troupe to inform cross-team decision making and to increase confidence about your most-winning story elements. You can now share these insights, revenue impact assessments, and recommended actions via downloadable images files, PDFs, markdowns, rich text, or send to a designated Slack channel.
See these Features in Action
Get a personalized walk-through of Troupe. Schedule with us here.